Cord started with a frustration. We (James and Paul), two car enthusiasts from the West Midlands, couldn't believe how complicated it was to get an EV charger installed at home. Jargon, hidden costs and endless back-and-forth. It just didn't need to be that hard. So in 2023 we set up Cord to fix it, designing and rigorously testing our own smart charger, built specifically for UK homes and businesses, that's high quality without the high price tag.
Growth through trust
We've grown by doing things properly and looking after people. It really is that simple. Today, more than 10,000 EV drivers charge with Cord at home and on the road. In 2025 we became a Which? Trusted Trader, which means our service is independently endorsed by the UK's leading consumer body, and our customers rate us "excellent" on Trustpilot. We're proud of that, and we're not done improving.
Supporting our customers
When you call Cord, you get a real person, based right here in the UK. We're constantly improving our chargers, our app and our software, usually because a customer told us how to make them better. And by working with leading energy companies like Octopus and OVO, we make it easy to get on the best EV tariffs, so charging stays cheap and effortless. That's the road ahead for us: keep listening, keep improving, and keep making EV ownership positively easy.
Three values we live by every day
Super simple
EV charging should be hassle-free from start to finish
Value matters
Great quality and fair pricing that doesn’t break the bank
Always better
We listen, learn, and keep improving to give you the best experience
The staff are friendly, helpful and very knowledgeable. I highly recommend them.
Absolutely fantastic cord and fantastic service!!!
I ordered this because I was using the 3 pin plug provided by my car manufacturer, and a certified EV extension lead to charge at home. The extension lead got too hot and melted our plug socket. I was scared to try again after having the socket replaced, but this is the only way we can charge at home if we are in a pinch and unable to use a rapid. The service from Cord was excellent; the cable was dispatched the same day, and the cable is fantastic quality. The screen is brilliant as it lets me know exactly what is happening with the charge, which really reassures me, and the plug and transitor box have remained cool throughout the two charges I have done. Fantastic fantastic fantastic!!
Thoroughly recommend
Really pleasant, easy process with Cord and their installer partner. Good, clear communication all through the way through and the installation was very pleasant. Would recommend.
Great service and quality installation
Overall, I had a very good experience with the Cord EV charger installation. The installation team was professional, friendly, and did a great job. The quality of the work was excellent, and everything was completed neatly and works perfectly. The only minor downside was that I had to wait a little longer than expected for the installation. Apart from that, the whole process was smooth, and I’m very satisfied with the service. I would definitely recommend them to others.
After umming and ahhing as to whether…
After umming and ahhing as to whether to get a charger I’m so glad we did. The unit itself arrived quickly and communication for the installation date was faultless. Aaron the engineer arrived exactly when he said and fitted it in under an hour. No more charging at Sainsburys. Happy days!
